our tribe


Executive Event Producer & Designer

With her feisty personality and love for the outdoors, our fearless leader, Roshel, was
destined to create perfection in the most unpredictable of environments. Roshel started
AddyRose Design in 2007 after working for many years as a floral artist and designer.
She’s been known to go the extra mile (literally!) for clients as evidenced by
documenting her recent hike up Taft Point to help a couple understand what guests
should expect on their walk from their car to the ceremony. The most rewarding part of her job is when she hears three simple words from her clients, “It was perfect.”
Roshel has four amazing kids—aged 13 to 20—and a Frenchton named Winston
(you’re likely to hear him snoring in the background of your planning calls). She
practices yoga, is addicted to dark chocolate, and favors walking over driving any day.


senior producer

With her spunky type-A personality, Samantha makes sure timelines
are on track and to-do’s are checked off. After working for many years
on the venue side of the industry, Samantha brings unique
knowledge and perspective that enhances each event. When she’s
not assisting with weddings, Samantha is leading our corporate events.
You’re likely to catch her outdoors, usually with coffee in hand. And if you find yourself
on the back roads near the park, you may see her and her pup, Marly, bouncing up and
down in a pick-up.


senior designer & producer

Straightforward and energetic, Anna helps keep things organized with creative flare. 
Her degree in design makes her invaluable in assisting with layouts and creating a
unique look and feel for each event. 
Since she was a child Anna’s been escaping to the Sequoias as her happy place. Add
in an afternoon of hiking, biking, or a bit of marshmallow roasting over a fire, as long as
it’s outside, she’s a happy camper.    

We are inspired by nature and
passionate about relationships. We thrive on connecting with couples and digging in to find what their vision is. 

The AddyRose Team

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